Veneto is the most produced wine region in Italy by volume, and possibly the most underestimated by the people who drink it. Most people know Prosecco. Some know Amarone. Almost nobody knows the full range of what this region produces — and that gap is exactly where the most interesting bottles live.
Where it is and why it matters
Veneto occupies the northeastern corner of Italy, stretching from the Alps in the north to the Adriatic coast in the east and the Po Valley in the south. It borders Lombardy to the west and Friuli Venezia Giulia to the east. This geography matters: it creates a remarkable diversity of soils, altitudes, and microclimates within a single region.
The hills around Verona produce the brooding, concentrated reds of Valpolicella and Amarone. The volcanic soils of Soave make some of the most underrated dry whites in Italy. The hillside vineyards between Conegliano and Valdobbiadene grow the Glera grapes that become Prosecco DOCG. The flat plains of Piave and Venezia produce everyday wines with honest character and remarkable value.
The grapes you'll encounter
Glera — the grape behind Prosecco. High acidity, naturally aromatic, floral and peachy. Best consumed young and fresh.
Corvina, Corvinone, Rondinella — the red varieties of Valpolicella and Amarone. Used fresh for young Valpolicella, dried for the rich, concentrated Amarone and Recioto.
Garganega — the main grape of Soave. Produces wines with almond, citrus and stone fruit characters when done well.
Carmenère — an uncommon find, but Veneto is one of the world's few significant producers. Our 137 CARMENERE from Le Baite is a perfect example: herbaceous, spicy, unlike anything else in the range.
Raboso — an indigenous Veneto grape rarely seen outside the region. High in tannins, high in acidity, long-lived. Our GENIUM Raboso gives you a chance to try something most Italian wine drinkers have never encountered.
Merlot, Cabernet Franc, Cabernet Sauvignon, Chardonnay, Pinot Grigio — all grown extensively in Veneto, often to excellent standards in the hands of the right producers.
The appellations
IGT Veneto — Indicazione Geografica Tipica. The broadest classification, covering the whole region. Many of the most interesting and individual wines fall here, because IGT gives producers the freedom to work outside the strict varietal and production rules of DOC.
DOC Venezia — wines from the Venezia province. Includes Merlot, Cabernet Franc, Chardonnay and others. Our Ad Nonam Merlot DOC Venezia is a strong example of what this appellation produces when the producer invests seriously.
DOC Piave — the river plains east of Venice. Some of the most honest, food-friendly wines in the region come from here.
DOCG Conegliano Valdobbiadene Prosecco — the top tier of Prosecco. UNESCO World Heritage vineyard landscape, hand-harvested, always Glera.
Why we focus on Veneto
We chose Veneto because it gives us a complete range — from fresh everyday Prosecco to serious age-worthy reds, from delicate whites to rare indigenous varieties and dessert wines — all from a single region we know well, from producers we've visited in person.
The diversity of Veneto means we can curate a collection that takes people somewhere, not just sell them something.
→ Explore our full Veneto wine collection
A tour of the range:
- Prosecco Extra Dry DOC Treviso — the classic starting point
- 137 CARMENERE IGT Veneto — the most unusual red we carry
- Ad Nonam Merlot DOC Venezia — a serious red from a serious producer
- GENIUM Raboso IGT Veneto — an indigenous grape almost nobody knows